face it
The educational book that
makes facing
fear possible.
FACE IT made to help people recognize their phobias, understand them better, and slowly start facing them. The book combines short texts, raw and honest visuals, and moments for personal reflection. It’s a gentle push to start naming our fears and talking about them more openly.
DELIVERABLES
Strategy
Creative Direction
Copywriting
Editorial Design
Print Production
DESIGN STRATEGY
FACE IT follows MORPHO’s visual identity inspired by the Rorschach test. It blends support with slight discomfort to reflect how fear often feels. The book explores
six phobia categories developed by the brand, with each section diving into related fears. Every page invites the reader to pause, reflect, and take one small step toward understanding what scares them.
DELIVERABLES
Brand Identity
Strategy
Digital Brand Manual
Social Media
Creative Direction
face it
THE RESEARCH